Successful public relations campaigns depend on consistent, positive coverage in the media.
Dadian & Associates will develop your people as reliable media sources, and find newsworthy angles for your issues, product, and organization. Our professional methods are as varied as our clients, all designed to achieve your communications goals. In addition to innovative and creative methods, we use traditional news releases, pitch letters and personal contact with the media. With the right strategy, you will enjoy positive and frequent coverage in the media. Over the years, we have built an effective outreach system, from one on one relationships with key reporters, to persuasive story opportunities and editorials, to attention getting media events for many of our clients. Of course, we are proud of these accomplishments, but we also provides the very necessary regular contact with media outlets through press releases and other regular communications.
Publicity must have a strategic and measurable impact on our clients’ business. We do not believe in publicity for its own sake. Successful publicity programs must deliver against predetermined objectives and, in the final analysis, serve to advance the client’s overall business goals.
Information in today’s Digital Age is available at a dizzying pace from countless sources. But as the speed of communication increases, so does the potential for missed opportunities.
Success in today’s competitive media market requires a combination of high-tech flare and old-fashioned journalistic grit. Satellite news conferences, video news releases and Internet communications are the tools of our trade. But when it comes to ensuring that information supporting your cause is communicated through the media, our statewide relationships with key reporters and editors along with research-based messages and strategies are what separate our clients’ issues from the clutter.
We specialize in maintaining control of the message and securing support even on the most controversial issues. With Dadian & Associates, your message is our business. We also prepare clients to deal effectively with reporters.
In times of crisis that threaten credibility and profits, companies can either weather the storm and come back stronger – or never be heard from again. Our first line of defense is to help you avoid a crisis. Our second is to make it an opportunity.